In a rapidly changing world, unforeseen events can disrupt our lives and livelihoods. Non-life insurance serves as a crucial safety net, offering financial support during times of adversity. From safeguarding lives against accidents and serious illnesses, homes against natural calamities to ensuring vehicles’ protection on the road, non-life insurance provides peace of mind and a sense of security for you and your loved ones. The range of insurance covers is large enough to protect everyone from any accident to life and property. What is lacking is the awareness of protection available and risk management.

To increase the insurance awareness and education for masses It is proposed that a widespread campaign will be launched by GI Council. The campaign will be run in coordination with State wise awareness campaign to be launched by IRDAI. In a recent meeting of GI Council, it was decided to dovetail the PAN India Campaign with that of the state level awareness campaign such that Council is also made a collaborator in each of the state where there is a lead insurer.

The council is already in the process of shortlisting research agencies, who would be asked to give their recommendations within a specific time limit and thereafter the campaign plan can be finalized with creative agencies within the stipulated time.

Through this campaign, we are committed to empowering every Indian citizen with knowledge about the diverse range of non-life insurance products available, each tailored to meet specific needs. Whether one is a homeowner, a business owner, or a traveler, the campaign will educate people about the various policies that can mitigate risks and uncertainties, for making informed decisions for a more secure future.

Stay tuned for updates, events, and resources as the general insurance industry embarks on this nationwide non-life insurance awareness campaign. Together, we can build a stronger and more resilient India and realize the mission of Insurance for all by 2047.