Bleisure travel, once a fringe perk has now become a defining feature of the modern professional's mobility. Across boardrooms and baggage claims, the boundaries between business and leisure are dissolving, reshaped by flexible work structures, digital-first careers and a generational shift in what it means to be "on the clock."

Every few decades, India pulls off a digital transformation that the world takes note of—be it Aadhaar, UPI, or FASTag. Insurance is now queuing up for its own breakout moment, and Bima Sugam is the platform that could make it happen. The industry has built trust, reached crores of customers, and handled everything from pandemics to natural disasters. Now it’s ready for its digital inflection point