A key characteristic of the sector following liberalization is the rise of multiple regulated distribution channels, differing from the previous reliance on agents and employees in the nationalized era.\u00a0<\/p>\n\n\n\n
Brokers and corporate agents, including bancassurance models, have established their roles as insurance intermediaries. Additionally, the regulatory authority has supported a range of distribution channels, such as government common service centers, insurance marketing firms, banks operating as brokers, and micro insurance agents. These distribution channels aim to boost insurance awareness and penetration, particularly in semi-urban and rural areas across the country.<\/p>\n\n\n\n